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Why Healthcare Marketing Is Essential
We can already see that the medical industry is rapidly increasing at a tremendous pace. Patients are not only demanding timely service and quality care but they are also demanding paramount customer satisfaction. In the medical industry Healthcare Marketing is not just advertising. There are sure marketing techniques to enhance your marketing nitty-gritty to the customer-desired level. [...]

Selecting Your Quit-smoking Program
The best way to compare programs would be to find out for each One the percentage of people who successfully quit smoking out of all who attempted. That sounds easy enough. But, in practice, this is very difficult. First, many organizations and companies do not know the success rates of their programs. Others who know their rates may be reluctant to make them public. It might be felt that low success rates will discourage smokers. [...]


 
   
 
   

Selecting Your Quit-smoking Program

Date Added: November 29, 2008 03:30:51 AM
Author:
Category: Fitness and Exercise: Fitness equipment
The best way to compare programs would be to find out for each One the percentage of people who successfully quit smoking out of all who attempted. That sounds easy enough. But, in practice, this is very difficult. First, many organizations and companies do not know the success rates of their programs. Others who know their rates may be reluctant to make them public. It might be felt that low success rates will discourage smokers. This can be a problem when the creators of honest programs have to compete with the claims of dishonest competitors.Each program should be able to quote you a success rate. If one doesn't, be wary. Unless you're asking about a new program that is in the process of being evaluated, we would probably recommend that you avoid the program or technique.

Research indicates there are two basic ways to stop smoking-either immediately (cold turkey) or gradually (tapering). The different programs you'll be reading about use one of these two approaches. So you'll have to decide not only what program to use but also how quickly you want to stop. There are pros and cons to each approach. If you stop cold turkey, you're done smoking. All of your energy goes into maintenance remaining a nonsmoker. But you may experience more symptoms of withdrawal. And cold turkey can be terrifying. To be a smoker one minute and not be allowed to have a cigarette the next can cause a panicky reaction. But many smokers (as well as many experts in the field) feel it's really the only way to succeed.

On the other hand, tapering appears to be easier. You're not stopping all at once, so withdrawal symptoms can be minimized. However, it may be harder to get rid of that last cigarette. In addition, some critics feel that tapering makes it much easier to slide back into old smoking habits. To begin, you may want to first decide if you prefer to stop cold turkey or gradually. Then, pick a program that incorporates the chosen approach. Or you may want to select the program that most appeals to you and then follow whatever approach it uses.

Now let's discuss some of the additional factors that you'll want to take into account when selecting the best program for you. When asking about success rates, you'll also want to consider issues such as timing, methods of follow-up and counting, and type of participants.

Even when program success rates are quoted, companies often neglect to tell you when these rates were determined. What is most important for you to know? The long-term success rate of a program. After all, what good is a program if it helps most days of completion? Unfortunately, this information may not be available for many programs.

You should know how success rates were determined. The rates may be inflated. Why? Often, this information is obtained by interviews, and some people may be too embarrassed to admit that they've gone back to smoking again. Also, as far as statistics are concerned, you should learn how the program dealt with participants who could not be found or who dropped out of the program. Participants who didn't return phone calls or who quit the program probably went back to smoking. Statistics that ignore these people will probably offer inflated and inaccurate success rates.
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